Betterment is an automated investing and retirement platform with over 1 million customers and $65B+ in assets under management. Products include automated and self-directed investing, traditional/Roth/SEP IRAs, Solo 401(k), Cash Reserve, checking, crypto (Bitcoin and Ethereum ETFs), and bond portfolios.

The business runs across three audiences: individual investors, employers via Betterment at Work (401(k) plans for small and mid-market businesses), and independent RIAs who use Betterment Advisor Solutions as a custodian.

Headquartered in New York. CEO Sarah Levy.

Featured reads

ChatGPT Has the Users. Claude Has the Job Posts.

Among 867 hiring tech companies, 169 name Claude in their job posts, 135 name OpenAI, and 80 name Gemini. Open-weight models show up at 8. The consumer ranking, inverted.

Tech Job Market Report: July 2026

Snapshot of the July 2026 tech job market on Remoet: where the open roles are, who's hiring most, what techs pay, and which benefits show up most often.