General Assembly runs tech training in AI, coding, data, and UX through cohort-based courses and workshops. Founded in 2011, the school positions itself as "the global leader in AI skills training" and counts 110,000+ alumni and over a million workshop and event attendees.

Employer side of the business builds custom upskilling programs for companies, with hiring partners that include Apple, Cash App, Coca-Cola, and Mastercard. Acquired by the Adecco Group in April 2018, GA operates directly in 12+ countries and reaches 60+ through Adecco.

Led by CEO Daniele Grassi. Instructors are practicing operators rather than full-time academics.

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